MAKE FRUIT FAIR
Social Advertising, 3×01’, Dominican Republic 2016
CONCEPT
Make Fruit Fair is an awareness raising campaign, both political and media, to inform and demand sustainable consumer practices, marketing and better working conditions in the domain of tropical fruit production (banana and pineapple in particular).
The campaign has already been launched in Germany in 2010 and shall now be replicated in 20 European and non European countries.
Make Fruit Fair International Network
Oxfam Deutschland (Germany), Asociatia Mai Bine (Romania), Banafair (Germany), Banana Link (UK), Ekumenicka akademie Praha (Czech Republic), Fako Agricultural Workers Union (Cameroon), Forum for International Development + Planning (Germany), GVC (Italy)Instituto Marquês de Valle Flôr (Portugal), Koperattiva Kummerċ Ġust (Malta), Peuples Solidaires (France), Sindicato Nacional de Trabajadores de la Industria Agropecuaria (Colombia), Stichting Fair Trade Advocacy Office – FTAO (The Netherlands), Südwind (Austria), Tudatos Vásárlók Közhasznú Egyesülete –TVE (Hungary), Unión Regional de Organizaciones Campesinas del Litoral (Ecuador), The Windward Islands Farmers’ Association (Saint Vincent and the Grenadines), Zaļā brīvība (Lithuania), Związek Stowarzyszeń Polska Zielona Sieć (Poland).
CREDITS
Written & Directed by CARLOTTA PICCININI
Director of Photography SALVO LUCCHESE
Executive Producers MARCO MURAT, LIU’ FORNARA, MARINA MANTINI, SARA ALVES
Music MICHELANGELO VANNI e SIMONE CALDERONI for Junkfood4tet
Editors MARCO MURAT & CARLOTTA PICCININI
Color Grading SALVO LUCCHESE
Soundmix JAN MAIO
Actors Hanna Bueno, Yaritza Reyes and all Boca de Mao’s workers.
Location Plantation in Boca de Mao (Valverde, Dominican Rep.)
Certified as Fairtrade. The owners have kindly allowed the crew to use their property as a scenography given the impossibility of accessing plantations where there is a clear violation of human rights and workers.
Produced by ELENFANT FILM 2016
Client: GVC Onlus (Italy)
